Source
When it comes to doing business few tradesmen care about the colour of your money, so long as it is real.
One class of cash has a very distinct name. In Britain it is often called the Pink Pound, in the US the Dorothy Dollar. It is the huge amount of money spent by those of gay or lesbian sexual orientation. It is estimated to be worth $350bn a year. As society has relaxed the laws on homosexual life, more people are prepared to identify as being part of that class - and with that, of course, companies are more easily able to target that sector.
And what a sector! In the battle for business, the campaign is on to identify and sell to homosexuals as never before. And for good reason.
Because of family circumstances (or more precisely lack thereof) the gay community tends to have much more disposable income to spend.













